I am Communication student. Electronic advertisement is one of my minoring papers. This paper helps me to learn more about the advertisement. In advertising class, we learn about advertising is the most important tool in the marketing of products and services. This advertising class focuses on traditional marketing concepts that teach us about public relations, branding, market share, and target marketing and consumer behaviors. Advertising also known as direct communication or link between the consumer and the manufacturer.
I also learn how to communicate with potential clients and customers and explore techniques for reaching a target audience. In this advertising class, I learn how to develop advertising strategies by analyzing advertising styles used in different mediums, such as TV, radio and print. This class also explains about how different forms of media can be used most effectively for different products or in different situations. Moreover, I study about methods for creating advertising plans for the media and test their effectiveness. Advertising help to provide information about the product especially newly launched product to the customer.
From this class I also learn about the three steps of target marketing such as market segmentation, target marketing, and market positioning. Through this class I get know how companies identify attractive market segments and choose target marketing strategy. I realize that how companies position their products for maximum competitive advantage in the marketplace. The knowledge that I gain from this advertising class hopefully will helps me in my career part.