Sunday, 24 April 2011
I am Communication student. Electronic advertisement is one of my minoring papers. This paper helps me to learn more about the advertisement. In advertising class, we learn about advertising is the most important tool in the marketing of products and services. This advertising class focuses on traditional marketing concepts that teach us about public relations, branding, market share, and target marketing and consumer behaviors. Advertising also known as direct communication or link between the consumer and the manufacturer.
I also learn how to communicate with potential clients and customers and explore techniques for reaching a target audience. In this advertising class, I learn how to develop advertising strategies by analyzing advertising styles used in different mediums, such as TV, radio and print. This class also explains about how different forms of media can be used most effectively for different products or in different situations. Moreover, I study about methods for creating advertising plans for the media and test their effectiveness. Advertising help to provide information about the product especially newly launched product to the customer.
From this class I also learn about the three steps of target marketing such as market segmentation, target marketing, and market positioning. Through this class I get know how companies identify attractive market segments and choose target marketing strategy. I realize that how companies position their products for maximum competitive advantage in the marketplace. The knowledge that I gain from this advertising class hopefully will helps me in my career part.
Wednesday, 6 April 2011
ATTENTION- The attention step represents your largest audience of those who see your advertisement. It represents the largest portion of your readers. Gaining your readers’ ATTENTION is accomplished with a good headline and, in most cases, a good visual. For example, in the condominium opening advertisement it is critical that you focus the launch of your branding campaign towards grabbing viewer's attention and gaining brand awareness.
INTEREST - Once you have people's attention, you have to grab their interest. Interest is about extolling your product/service virtues in a way that is relevant to the consumer. People who are interest in your product is smaller than the number of people who become aware of your product. From this condominium grand opening advertisement be a good example
CREDIBILITY - If you have a consumers attention, and their interest, you need to SHOW that you're credible. Again, it depends on which stage of the sales cycle you find yourself in. If you are still growing, credibility through client testimonials, guarantees, or promoting awards is a great way to let people know they can trust the information in condominium opening advertisement.
DESIRE – In this steps are about getting the customer to your place of business. Desire is where an advertising strategy will focus on "means-end theory" which focuses on life benefits to using your product or service.
ACTION - This is where all business owners want to start, but this action is the culmination of a lot of hard work and focused advertising strategy. In this step tells that the people call and order, stop by the store, visit the web site or write for more information. They also confident and buy the product or use the service.